labor of love founded by two Israeli women that born and raised in Israel and now call the USA home. our journey began after October 7th 2023 , when we decided to take action and make a difference. WhiteLue united in solidarity and support for the Israeli and Jewish communities worldwide. Born out of a desire to spread positivity and strength. we created Whitelue to bring people together through a shared sense of purpose and identity. Our initial product line, carefully crafted with love and care, includes socks for the soul, table runners for Shabbat and holidays, body tattoos, air fresheners for the car, and many more to come. But Whitelue is more than just a product line - it's a movement. A portion of our revenue goes to supporting the incredible work of Zaka, an organization dedicated to providing critical emergency response and humanitarian aid. Join us on this journey, as we strive to spread love, support, and unity to every corner of the world. Together, let's shine a light.